For the first time, Intuilize attended the NAHAD Annual Convention with a two-person team: Phil Samuels (VP of Sales & Marketing) and Nelson Valderrama (CEO). Hosted at Tampa's JW Marriott Water Street, the event created ideal conditions for meaningful connections among manufacturers, distributors, and service providers from across North America. Tackling Distribution's Most Pressing Challenges…
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Historically, when it comes to pricing, striking the perfect balance between profitability and customer satisfaction is an art form that requires a deep understanding of market dynamics, consumer behavior, and financial strategies. AI technology can transform pricing for distributors from a subjective art to a precise science. Optimizing prices allows them to use their data…
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Cleaning up and sorting data can feel overwhelming with so many processes involved. At Intuilize, we get it—that’s why we partnered with WrangleWorks to show you a better way. Watch our workshop recording for actionable tips on transforming messy data into clean, structured information that drives better business outcomes. Learn how easy it is to…
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ECON 101 calls it “price sensitivity.” In a perfect economy, distributors can set prices where supply and demand meet and produce the most revenue. Price sensitivity measures how high a company can price its product without upsetting that balance. Pricing delays can significantly damage potential profits. Distributors must understand their role in revenue and adopt…
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We hear about inflation a lot, but do we truly grasp its implications for our industry? Let's start with a straightforward definition: Inflation: A persistent, substantial rise in the general level of prices related to an increase in the volume of money and resulting in the loss of value of currency. The critical part here…
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We’re headed to Tampa! Intuilize is proud to announce that we’ll be exhibiting at NAHAD's 41st Annual Meeting & Convention, taking place April 12–15, 2025 at the stunning JW Marriott Water Street. NAHAD’s Annual Convention is more than a trade show—it’s where the hose and hose accessories industry gathers to connect, collaborate, and align on…
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Distributors with thousands of SKUs in their catalogs consistently face the daunting task of accurately setting prices for the products they sell to ensure they are appealing to customers while meeting the business’s financial goals for each item. Despite the significant amounts of data they generate through the buying and selling of products and services,…
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AI is no longer a buzzword in our space—it has become a competitive necessity in wholesale distribution. Strategies and tactics for adopting AI were discussed by experts and peers at the 2025 Evergreen Partnership Conference in March. Intuilize Founder/CEO Nelson Valderrama and The Distribution Team's Principal Jason Bader contributed to the discussions at the event,…
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This month, Intuilize has been honored to collaborate on a 5 Minutes with ID video for Industrial Distribution (ID) magazine. Without a doubt, in the ever-evolving world of industrial distribution, technology has revolutionized the way distributors manage their operations. For over a century, Industrial Distribution has been at the forefront. With this in mind, our…
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