Orders triple overnight. Your warehouse scrambles. Customers call asking why their prices changed since last week.
High-volume periods expose what's already broken. You make it through—but at what cost?
One $45M distributor processed 1,200+ pricing decisions manually during a single high-volume week. That's not a strategy—that's survival mode.
The margin leakage is measurable. Our data across distributors shows 7.5% erosion on every $1,000 sold during high-volume periods. For a $50M distributor, that's $3.75M annually—the cost of a complete warehouse automation project left on the table because your pricing system can't keep up.
Your customers notice the cracks. When you're fumbling through spreadsheets while managing 3x normal volume, they're asking: "Can I rely on this supplier long-term?" They're comparing your response time to competitors who aren't drowning. Silent customer flight accelerates when your systems fail under pressure.
Most distributors survive the surge. Catch their breath when volume normalizes. Promise yourself: "Next time will be different."
Then the next surge arrives. Same chaos. Same firefighting. Same erosion.
Nothing changes until you fix the system that fails under pressure.
We're running a 45-minute working session on October 28 at 1 PM CST for distributors who refuse to repeat high-volume chaos.
This isn't a theory. This is the exact playbook distributors use to convert operational weakness into competitive advantage.
You can close this page and handle your next surge the way you handled the last one. Or you can spend 45 minutes on October 28 understanding what breaks under pressure and how to fix it permanently.
High-volume periods return. Whether you're ready is your decision.
About the Author: Nelson Valderrama brings 29+ years of distribution experience to pricing and inventory optimization. He's worked with over 100 mid-market distributors to implement systematic pricing processes that drive measurable margin improvement.