HARDI 2024 | Intuilize

The HARDI Annual Conference 2024 in Atlanta was nothing short of a powerhouse event, a reflection of the HVACR industry’s resilience and growth. With record-breaking attendance and a bustling Atlanta venue, it was clear that HARDI’s influence has strengthened, drawing distributors, manufacturers, and thought leaders together in unprecedented numbers. As Phil Samuels of Intuilize observed, “This association has grown tremendously—it’s almost outgrown the venue itself. The energy and optimism among attendees were palpable.”

Ross Bernstein: Kickstarting HARDI 2024 with Passion and Inspiration

Ross Bernstein, a prolific author and captivating speaker whose career has included over 50 sports books and countless motivational talks, delivered the conference's opening keynote. 

Bernstein’s session, 7 Ideas to Drive Success, set an uplifting tone for the event. Drawing from his rich background, including writing the history of the Minnesota Golden Gopher hockey program as its mascot, Bernstein emphasized principles like building trust, staying humble, and focusing on mental toughness.

Unmissable Keynotes: Wisdom from Visionaries

The conference brought together an impressive lineup of speakers, each offering unique insights into business strategy, economic trends, and personal growth:

• Dr. Anirban Basu: With his sharp wit and masterful storytelling, Dr. Basu captured the audience’s attention while discussing the “hidden softness” in today’s economy. 

His presentation combined humor, pop culture references, and hard data to highlight potential challenges lurking beneath the surface, including inflation and employment instability. His advice to businesses? Balance optimism with caution as you plan for the future.

• Mary Kelly: A graduate of the U.S. Naval Academy, Kelly brought a wealth of leadership experience to the stage. Drawing from her acclaimed book, Why Leaders Fail and the 7 Prescriptions for Success, she delivered actionable strategies to help organizations improve leadership and profitability. 

Her engaging personality and relatable anecdotes, combined with her military background, resonated deeply with the audience, offering a refreshing perspective on resilience and decision-making in business.

• Josh Linkner: As a seasoned entrepreneur and jazz guitarist, Linkner’s keynote connected jazz's improvisational nature with the adaptability needed for business success.
  
  Josh shared lessons from his journey of leading tech companies, mentoring startups, and creating over $1 billion in investor returns. His stories inspired attendees to embrace change, think creatively, and prepare for the unexpected—a fitting message for today’s dynamic business environment.
  
  

AI Continues to Take the Stage

Artificial intelligence has become a staple topic across industry conferences, and HARDI 2024 was no exception, with sessions on AI drawing standing-room-only crowds and sparking lively discussions among attendees 

Hands-On with AI:

ProfitOptics's Nick Pericle presented this session, which stood out for its practical approach, with live demonstrations showcasing how tools like ChatGPT, Anthropic, Gemini, and Perplexity can be used to rethink traditional processes. 

A standout moment involved comparing traditional bike training with training wheels to Strider bikes, which lack pedals but accelerate learning. The analogy underscored AI’s transformative potential, challenging attendees to rethink their methods and embrace innovative solutions.

Benjamin Cohen: AI for Sales Growth:

Benjamin Cohen, CEO of Proton AI, delivered a session titled "Unleashing AI for Sales Growth: Turning Data into Actionable Insights." His focus on suggestive AI, akin to the "customers who bought this also bought that" logic in e-commerce, demonstrated how distributors can use data to anticipate customer needs and drive sales. 

Phil noted that Cohen’s session, while familiar to some, reinforced the importance of leveraging AI to enhance both operational efficiency and customer engagement.

Intuilize's Presence at HARDI

Phil reflected on the growing interest in AI among attendees, saying, “The sessions were packed—a clear sign distributors are curious about AI’s potential, even if many are still exploring how it fits into their operations.”

Intuilize’s booth attracted significant attention, providing ample opportunities for meaningful conversations. One attendee shared challenges related to data migration and expressed interest in how Intuilize’s AI-driven solutions could help

These discussions highlight the conference's value as a platform for sparking new partnerships and exploring innovative solutions tailored to industry needs.

Phil summed it up well: “HARDI continues to be a vital forum for exploring what’s next in HVACR distribution. This year’s focus on leadership and technology sets the stage for a promising future.”

AI Continues To Take the Stage

With standing-room-only sessions like Hands-On with AI and Benjamin Cohen’s Unleashing AI for Sales Growth, it’s clear distributors are eager to understand how AI can revolutionize their businesses. From rethinking inventory management to leveraging data for customer insights, AI offers immense potential—but knowing where to start can be daunting.

Ready to take the first step toward transforming your distribution business? Download our guide, Transforming Your Distribution Business with AI: A Practical Guide, to explore actionable strategies, checklists, and evaluation tools designed specifically for distributors. 

📥 Download the Guide to learn:

• How to identify high-value areas for AI implementation
• Step-by-step tactics for getting started
• Tips to overcome common roadblocks
• And much more!

Don’t let uncertainty hold you back—take the leap and see how AI can position your business for long-term success.